Senior Paid Media Manager (Paid Social. TikTok. Creative Strat. Client-Facing)

Full Job Description

⚠️ We Prioritize Candidates from the Republic of the Philippines 🇵🇭

⚠️ And those who actually read the full job description 🧠

📊 Job Title: Senior Paid Media Manager (Paid Social. TikTok. Creative Strat. Client-Facing)

✨ Job Category: Full-Time (40 hours per week)

🌎 Job Location: 100% work-from-home

🕘 Job Schedule: Mondays through Fridays, 9:00 AM - 6:00 PM Pacific Time

♥️ About Us

At TheVStaff, we’re passionate about connecting exceptional Filipino professionals with stable, global clients who value long-term partnerships. We understand that as a freelancer in the Philippines, stability, clarity, and growth matter. That’s why we work exclusively with clients who are committed to building lasting relationships and high-performing remote teams 🌟

We don’t just offer jobs. We offer career paths. Most of our clients work with us for 4–5 years or more, giving you the opportunity to grow alongside the business, take on bigger responsibilities, and build deep expertise over time. Many of our team members have progressed into senior and leadership roles by consistently delivering excellent work and owning outcomes

At TheVStaff, you’re not just a resource. We actively invest in your success and growth 🚀

So, are you ready to be our next success story? 😊

🌟 The Opportunity

We are looking for a Senior Paid Media Manager who can independently own paid social strategy while helping expand our affiliate, TikTok Shop, and UGC offerings.

This is not a plug-and-play media buyer role.

You will be responsible for driving incremental growth, leading creative strategy, and serving as a trusted advisor to clients. You should be comfortable building strategy from scratch, explaining performance drivers, and guiding emerging brands toward sustainable paid growth.

🎯 Your Mission

• Own paid social strategy across Meta
• Manage TikTok advertising campaigns
• Apply multi-touch attribution thinking to campaign analysis
• Lead creative strategy for paid social campaigns
• Write detailed creative briefs for campaigns
• Lead client-facing strategy calls and performance reviews
• Collaborate with UGC creators and support whitelisting strategies
• Build, launch, and optimize paid social campaigns
• Manage campaign structure, budgets, and scaling strategy
• Conduct audience testing and segmentation strategy
• Monitor performance KPIs including ROAS, CPA, CTR, CVR
• Analyze performance data to identify optimization opportunities
• Collaborate with creative teams to iterate ad concepts
• Develop testing frameworks for creative and audience experiments
• Ensure proper tracking implementation and event validation
• Prepare performance reports and strategic recommendations
• Forecast performance scenarios based on campaign trends

📊 What Success Looks Like

• Consistent performance improvement in blended ROAS
• Clear incrementality strategy, not just platform-reported revenue
• Strong creative iteration cycles
• Clients trust your strategic recommendations
• Emerging brands scale responsibly without overreliance on coupon sites

🧠 Who You Are

• 5+ years in paid social media buying
• Strong experience in Meta Ads Manager
• Understanding of multi-touch attribution models
• Experience developing creative strategy
• Experience writing structured creative briefs
• Comfortable presenting to clients and handling client calls
• Confident presenting to clients
• Strong analytical and strategic thinking skills
• Comfortable working in US time zones
• Independent, proactive, and solutions-oriented

💡 Bonus Points If You Have

• Experience integrating affiliate marketing with paid social
• Experience with whitelisting / allowlisting strategies
• Experience with emerging DTC brands
• Experience working within an agency environment

Requirements

• At least 50 mbps stable Internet connection
• Back-up internet
• At least 16GB RAM
• Core i5 or higher processor
• Perfectly working webcam
• Perfectly working mic and audio
• Organized Workstation

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