Overview
Automated bidding answers them millions of times a day — setting bids against each advertiser's cost, value, and return goals, and pacing budgets so spend lands where it earns the most. Own the strategy and roadmap for a core area of automated bidding or budgets, end to end. Define how advertiser goals — conversion volume, conversion value, target CPA, target ROAS, clicks — translate into system behavior. Partner with applied science on the models behind bidding, shaping objectives and evaluation criteria. Improve how budgets pace and allocate, so delivery is predictable across the day, campaign, and season. Make bidding legible to advertisers: goal setting, target attainment, diagnostics, and controls. Prove impact through online experimentation on noisy, delayed outcomes. Balance advertiser return, spend growth, and marketplace efficiency, and make the trade-offs explicit. Mentor other
Full job description
Full Job Description
Automated bidding answers them millions of times a day — setting bids against each advertiser's cost, value, and return goals, and pacing budgets so spend lands where it earns the most. Own the strategy and roadmap for a core area of automated bidding or budgets, end to end. Define how advertiser goals — conversion volume, conversion value, target CPA, target ROAS, clicks — translate into system behavior. Partner with applied science on the models behind bidding, shaping objectives and evaluation criteria. Improve how budgets pace and allocate, so delivery is predictable across the day, campaign, and season. Make bidding legible to advertisers: goal setting, target attainment, diagnostics, and controls. Prove impact through online experimentation on noisy, delayed outcomes. Balance advertiser return, spend growth, and marketplace efficiency, and make the trade-offs explicit. Mentor other product managers and raise the bar for product thinking on the team. Embody our Culture and Values. Bachelor's Degree AND 5+ years experience in product/service/program management or software development Bachelor's Degree AND 8+ years experience in product/service/program management or software development OR equivalent experience. Experience shipping products end to end with cross-functional engineering teams. Experience using data to drive product decisions and measure outcomes. Experience in digital advertising or ad tech in one of: automated bidding, budget pacing, auction dynamics and pricing, conversion measurement and attribution, or ad ranking. Experience with products backed by machine learning models, including defining objectives, evaluation criteria, and guardrails. Solid analytical skills, including comfort working directly with large datasets. Experience designing and interpreting online controlled experiments. Familiarity with advertiser performance concepts such as CPA, ROAS, incrementality, attribution, and conversion delay. Demonstrated ability to influence across organizational boundaries without direct authority.
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