Overview
Lead strategic initiatives that use audience, customer, market, and business insights to shape engagement strategies and advance Commercial Cloud & AI priorities. * Translate technical audience and customer insights into compelling audience strategies, narratives, customer stories, and experiences that build trust, strengthen technical confidence, and influence decision-making. * Define and evolve the Experience Center content and engagement model, using audience insights, customer feedback, and business priorities to improve customer experiences and accelerate business outcomes. * Develop and scale customer advocacy and proof by identifying high-impact customer stories and creating opportunities to activate them across experiences, events, content, and other marketing channels. * Partner across Product Marketing, Engineering, Customer Success, Analyst Relations, Public Relations, Brand,
Full job description
Full Job Description
Lead strategic initiatives that use audience, customer, market, and business insights to shape engagement strategies and advance Commercial Cloud & AI priorities. * Translate technical audience and customer insights into compelling audience strategies, narratives, customer stories, and experiences that build trust, strengthen technical confidence, and influence decision-making. * Define and evolve the Experience Center content and engagement model, using audience insights, customer feedback, and business priorities to improve customer experiences and accelerate business outcomes. * Develop and scale customer advocacy and proof by identifying high-impact customer stories and creating opportunities to activate them across experiences, events, content, and other marketing channels. * Partner across Product Marketing, Engineering, Customer Success, Analyst Relations, Public Relations, Brand, Communications, Events & Experiences, and field organizations to connect audience strategy, customer insight, and business priorities. * Influence senior stakeholders and lead complex, cross-functional initiatives spanning technical audience engagement, customer advocacy, storytelling, and customer experiences. * Define success measures and use audience, customer, and business insights to optimize programs, inform investment decisions, and demonstrate measurable impact. Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience. Experience defining strategy and leading complex, cross-functional initiatives across multiple teams or organizations. Experience translating audience, customer, market, or business insights into marketing strategies, customer experiences, or business recommendations. Experience developing audience engagement, customer advocacy, customer storytelling, or customer experience initiatives. Demonstrated ability to influence senior stakeholders, establish shared priorities, and lead through influence in complex, matrixed organizations. Experience building and scaling programs, frameworks, operating models, or organizational capabilities. Communication, analytical, and presentation skills, with the ability to translate complex concepts for business, technical, and executive audiences. Experience in enterprise technology, AI, cloud, data, security, developer technologies, or related markets. Experience developing marketing strategies, narratives, customer proof, or engagement experiences for technical audiences. Experience translating complex technical capabilities and customer scenarios into clear, credible audience narratives and customer stories. Experience leading strategic customer engagement initiatives such as flagship experiences, executive engagement programs, technical communities, events, or customer experience centers. Experience using audience, customer, market, and performance insights to inform strategy, investment priorities, and measurable business outcomes. Business acumen and demonstrated ability to connect marketing strategy and customer engagement to broader organizational priorities. Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year. Certain roles may be eligible for benefits and other compensation.
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