Senior SEA Manager – E-Commerce (m/w/d)

Full Job Description

In just four years, Pammys has grown to over 1.5 million customers and is one of the fastest-growing e-commerce companies in Europe.

Today, over 150 employees at our locations in Hamburg, Kiel, and our own 22,000 m² logistics center in Lensahn are working to turn Pammys into a global footwear brand.

With revenue in the mid-eight-figure range, several million euros in marketing investments per month, international growth, and product volume in the millions, one thing is becoming increasingly important: continuing to drive our growth through profitable campaigns, strong creative work, and well-informed decisions.

Do you have a mastery of Google Ads—not just technically, but strategically—and want to manage seven-figure budgets that make a real impact?

This is exactly where you come in: As a Senior SEA Manager – E-Commerce (m/f/d), you’ll steer our entire Google Ads strategy on a large scale—from Search and Shopping to Performance Max and YouTube Ads. You’ll develop scalable campaign structures, optimize bidding strategies, and drive profitable growth across the entire funnel. You think in terms of ROAS, CAC, and marginal economics; you act based on data while never losing sight of the big picture.

With us, you won’t just be managing budgets—you’ll be actively shaping the growth strategy of one of Europe’s most exciting D2C brands. ​

Your Mission

• You’ll be part of our performance marketing team and will be responsible for our entire Google Ads channel: Search, Shopping, Performance Max, and YouTube Ads
• You’ll independently manage a 7-figure advertising budget and make data-driven decisions regarding bidding, scaling, and profitability
• You’ll work closely with the Head of Performance Marketing and our creative, feed, and data teams to achieve maximum impact across the entire funnel
• You’ll develop and test high-converting ad copy, shopping feed optimizations, and asset combinations that truly reach our target audience and drive them to take action
• You’ll analyze and optimize international campaigns that reach millions of people—with a focus on keyword strategies, auction dynamics, and scalability
• You’ll have a deep understanding of tracking, attribution, and the relationship between Google Ads and Google Analytics, and you’ll make decisions based on sound analysis
• You continuously develop your skills through ongoing internal and external training in performance marketing and the ever-changing Google Ads landscape

Qualifications And Requirements

• You have a college degree—ideally in business administration, marketing, business informatics, computer science, or a related field
• You have several years of in-depth experience with Google Ads for e-commerce and DTC brands—ideally with a focus on Search, Shopping, and Performance Max
• You have excellent knowledge of Google Ads, Google Merchant Center, feed management, tracking, and attribution, and know how to scale campaigns profitably
• You’re analytical, tech-savvy, and love numbers—ROAS, CPA, Impression Share, and Auction Insights are the basis for your decisions, not just side notes
• You have excellent German and English skills—we work in an international team
• You work in a structured, fast-paced, and independent manner—even with large budgets and tight deadlines
• You’re a quick learner, highly disciplined, and passionate about taking campaigns to the next level
• You handle pressure to perform with confidence—big goals motivate you rather than hold you back
• You thrive in a performance-oriented environment and want to actively contribute to the success of one of Europe’s fastest-growing e-commerce brands

Why Us?

• Office First: In-person collaboration at the office, direct communication, and quick decision-making processes.
• 100% of the cost of the Deutschlandticket covered: We cover the full cost of your Deutschlandticket.
• Wellpass: Access to a wide range of sports and wellness activities to help you unwind from your workday.
• Free Pammys shoes: One pair of shoes per product launch.
• Personal Development: Grow with Pammys, expand your skills, and develop both professionally and personally.
• Responsibility and Creative Freedom: Contribute your own ideas, take on responsibility, and actively shape your area of work.
• Brand with a Wide Reach: Your work reaches people—at a footwear brand with over 1.5 million customers.
• International Perspective: Help shape Pammys’ international growth.
• Relocation Support: Moving for your new job? Depending on individual arrangements, we’ll help cover your housing costs.
• Shaping the Team and Tools: Depending on your role, you’ll help shape team structure, select the right tools, and define how your department operates.

• You have a college degree—ideally in business administration, marketing, business informatics, computer science, or a related field
• You have several years of in-depth experience with Google Ads for e-commerce and DTC brands—ideally with a focus on Search, Shopping, and Performance Max
• You have excellent knowledge of Google Ads, Google Merchant Center, feed management, tracking, and attribution, and know how to scale campaigns profitably
• You’re analytical, tech-savvy, and love numbers—ROAS, CPA, Impression Share, and Auction Insights are the basis for your decisions, not just side notes
• You have excellent German and English skills—we work in an international team
• You work in a structured, fast-paced, and independent manner—even with large budgets and tight deadlines
• You’re a quick learner, highly disciplined, and passionate about taking campaigns to the next level
• You handle pressure to perform with confidence—big goals motivate you rather than hold you back
• You thrive in a performance-oriented environment and want to actively contribute to the success of one of Europe’s fastest-growing e-commerce brands