Senior Social Media Manager

Full Job Description

Strategy & Business Planning Translate business, marketing, product, and brand objectives into audience-led social strategies, channel plans, and measurable outcomes. Use audience insights, social listening, performance data, and industry trends to identify opportunities and optimize channel and content strategies. Build reporting frameworks that connect content and channel performance to audience behavior, campaign objectives, and future investment decisions. Manage organic and paid social media programs, including editorial planning, content activation, publishing, community engagement, audience targeting, and performance optimization. Develop social copy, creative briefs, content recommendations, and multimedia assets that align with audience needs and brand objectives. Partner with product marketing, communications, events, executive communications, and campaign teams to transform strategic initiatives into impactful social content and experiences. Lead and coordinate complex, cross-functional marketing initiatives across diverse stakeholder groups. Build trusted relationships and effectively communicate recommendations, insights, risks, and opportunities to stakeholders at multiple levels. Establish metrics, reporting frameworks, and performance reviews to measure business impact and marketing effectiveness. Analyze audience, channel, campaign, and content performance data to drive actionable recommendations and continuous improvement. Apply testing, experimentation, optimization, and performance measurement practices to improve channel effectiveness and audience engagement. Manage competing priorities, dependencies, and risks while delivering complex initiatives to successful completion. Maintain governance frameworks for global corporate social channels and marketing programs. Apply editorial judgment and content review standards to protect brand reputation and ensure high-quality audience experiences. Required: 6+ years work experience at a branding agency or with product marketing, brand building, and/or strategy development OR equivalent experience. Master's Degree in Business, Marketing, Communications, or a related field, or equivalent experience. Experience leading complex, cross-functional marketing initiatives in fast-paced environments, with demonstrated success managing stakeholders, competing priorities, and organizational ambiguity. Experience developing audience-led social media strategies for global B2B, advertising, media, or technology brands, translating business objectives into content, channel, editorial, and engagement plans that drive measurable outcomes. Deep expertise in LinkedIn and strong knowledge of social media platforms, including organic and paid social, community engagement, audience targeting, experimentation, optimization, and emerging channel capabilities. Strong analytical capabilities, with experience leveraging audience insights, social listening, channel performance data, analytics, and marketing technology tools to inform strategy and deliver actionable recommendations. Excellent communication, editorial, and content development skills, including copywriting, creative briefing, content strategy, and multimedia content creation, with the ability to build trusted cross-functional relationships. Knowledge of brand governance, accessibility, privacy, legal review processes, and responsible AI-enabled marketing practices, including the use of automation and AI to improve content quality, personalization, insights, and operational efficiency.

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