Overview
About the Role Own and scale Meta user acquisition for an early-stage SaaS business, supporting a strategic shift toward small and mid-sized business customers. You will work across performance marketing, creative, product, and measurement to build a fast-learning growth engine. What You'll Do Own Meta budget allocation and campaign strategy, managing seven-figure monthly spend against ROAS and LTV:CAC targets. Analyze campaign performance to identify creative patterns and provide structured, data-backed briefs to the creative team. Run high-velocity tests across audiences, creatives, campaign structures, and customer segments. Connect channel results to unit economics and incrementality, partnering on attribution and measurement to guide spend decisions. Build tools and automations, including with AI-native platforms, to make user acquisition workflows faster and more autonomous. What W
Full job description
Full Job Description
About the Role
Own and scale Meta user acquisition for an early-stage SaaS business, supporting a strategic shift toward small and mid-sized business customers. You will work across performance marketing, creative, product, and measurement to build a fast-learning growth engine.
What You'll Do
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Own Meta budget allocation and campaign strategy, managing seven-figure monthly spend against ROAS and LTV:CAC targets.
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Analyze campaign performance to identify creative patterns and provide structured, data-backed briefs to the creative team.
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Run high-velocity tests across audiences, creatives, campaign structures, and customer segments.
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Connect channel results to unit economics and incrementality, partnering on attribution and measurement to guide spend decisions.
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Build tools and automations, including with AI-native platforms, to make user acquisition workflows faster and more autonomous.
What We're Looking For
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At least 4 years of performance marketing experience, including management of substantial monthly Meta budgets against LTV:CAC targets.
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Strong knowledge of attribution, incrementality, and unit economics, with the ability to connect channel decisions to business outcomes.
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Experience partnering with creative teams, developing data-backed hypotheses, and maintaining structured feedback loops.
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Experience building tools or automating workflows with code or AI-native platforms, and running frequent, structured tests.
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SMB, product-led growth, or SaaS marketing experience is useful.
Compensation & Benefits
Base salary: $60,000 to $70,000 USD annually.
Location
Remote, with Paris, France as the primary location.
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