Sr. Specialist Influencer Marketing

Job Ref ID: JR0084766

Whats on your plate?

Regional Influencer Marketing Leadership

• Lead paid influencer marketing across all talabat MENA markets.
• Build a regional operating model that balances local market flexibility with regional governance and best practices.
• Drive consistency in campaign planning, execution, reporting, and measurement across all markets.
• Identify opportunities to consolidate initiatives, negotiate efficiencies, and leverage regional scale.
• Build annual roadmaps that support both regional and local business priorities.

Campaign Planning & Execution

• Partner with local marketing managers to develop influencer campaigns aligned with brand, commercial, and seasonal objectives.
• Coordinate regional and local campaigns from planning through execution and post-campaign evaluation.
• Ensure influencer activity is integrated into broader marketing campaigns across digital, social, offline, and CRM channels.
• Partner with agencies to identify the most relevant creators and content strategies for each objective.
• Ensure campaigns are delivered on time, within budget, and to a consistently high standard.

Agency & Stakeholder Management

• Manage regional influencer marketing agencies and oversee local agency relationships.
• Establish clear governance, performance expectations, KPIs, and service standards.
• Build strong relationships with internal stakeholders across Marketing, Brand, Digital, Media, Creative, Legal, Procurement, and Finance.
• Act as the regional subject matter expert for influencer marketing.

Technology, Tools & AI

• Own talabat's influencer marketing technology ecosystem and continuously improve how technology supports campaign planning and execution.

• Lead the implementation, optimization, and adoption of influencer marketing platforms across the region.

• Drive full utilization of technology across the influencer workflow, including:

• Creator discovery

• Audience validation

• Brand fit analysis

• Fraud detection

• Campaign management

• Contract management

• Performance tracking

• Reporting

• Benchmarking

• Evaluate and recommend new technologies that improve efficiency and campaign effectiveness.

• Champion AI adoption across influencer marketing, including:

• AI-assisted creator discovery

• Content evaluation and creative scoring

• Audience insights

• Predictive campaign planning

• Performance forecasting

• Automated reporting

• Workflow automation

• AI-generated campaign summaries and recommendations

• Continuously identify opportunities to automate manual processes and reduce operational complexity.

Performance Measurement & Analytics

• Develop a robust measurement framework for influencer marketing across all markets.
• Create regional dashboards and standardized reporting that provide visibility into campaign performance.
• Track KPIs including reach, engagement, video completion, earned media value, creator effectiveness, cost efficiency, and business impact where applicable.
• Deliver regular performance reviews with clear recommendations for optimization.
• Build benchmark databases across markets to improve future planning and investment decisions.
• Use data and insights to continuously improve campaign performance and return on investment.

Cross-functional Collaboration

• Work closely with the Online Branding team to ensure influencer marketing is fully integrated into digital media plans.
• Coordinate campaign timing, audience strategy, creative messaging, and paid amplification.
• Partner with Creative teams to improve creator content quality and effectiveness.
• Ensure influencer campaigns contribute meaningfully to broader brand and business objectives.

Innovation

• Stay ahead of emerging creator trends, social platforms, AI capabilities, and influencer technologies.
• Pilot new creator formats, platform capabilities, measurement solutions, and content approaches.
• Develop innovative paid partnership frameworks that improve creator authenticity while delivering stronger brand outcomes.
• Foster a culture of experimentation and continuous learning through structured test-and-learn initiatives.

What did we order?

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
• 7+ years of experience in influencer marketing, digital marketing, social media, or integrated marketing.
• Experience managing regional influencer marketing programs across multiple markets.
• Experience working with leading influencer marketing agencies and creator ecosystems.
• Experience operating within matrix organizations and managing multiple stakeholders.

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