Strategist, TikTok Shop

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Strategist, TikTok Shop based in the United States. This role owns the end-to-end growth strategy for a portfolio of brands selling through TikTok Shop. You will develop 12-month strategic roadmaps, from initial catalog audits and product selection through launch, optimization, and scaling. The position combines e-commerce strategy, financial analysis, product merchandising, creator commerce, and client leadership. You will use data to identify high-potential products, improve listings, optimize performance, and guide investment decisions. As a player-coach, you will balance strategic ownership with hands-on execution while partnering with specialist teams when appropriate. You will work directly with clients and cross-functional teams in a fast-moving, evolving social commerce environment. This is an opportunity to shape growth strategies for brands while helping develop best practices for a rapidly expanding commerce channel.

Own assigned TikTok Shop accounts as the dedicated strategist, developing and managing a 12-month growth roadmap in partnership with account managers and specialist teams. Lead brand discovery and comprehensive catalog audits across TikTok Shop, Amazon, direct-to-consumer channels, and other relevant marketplaces. Evaluate products against profitability, content potential, inventory availability, affiliate economics, compliance considerations, cross-channel demand, and overall TikTok Shop fit. Select one to three priority “Hero Products” with the strongest potential to drive channel growth and establish a scalable commercial strategy. Prepare products for launch by optimizing titles, descriptions, attributes, images, variations, bundles, pricing, and search visibility. Review pricing and channel parity while monitoring compliance and overall shop health to ensure launch readiness. Develop quarterly milestones and strategic plans, lead 90-day scale-gate reviews, and recommend expansion, optimization, or changes based on performance data. Monitor key performance indicators including GMV, ROAS, contribution margin, average order value, and creator efficiency to identify growth opportunities. Provide ongoing strategic recommendations and translate performance insights into actionable account-level initiatives. Partner with Sampling, Affiliate, Account Management, and other specialist teams to align creator strategy, product priorities, product seeding, affiliate launches, and client reporting. Lead important client interactions, including kickoff meetings, quarterly business reviews, and 90-day strategy reviews. Communicate strategic recommendations clearly and confidently, ensuring decisions are documented, measurable, and supported by data. Capture insights from client and product performance and share them with internal teams to improve the broader TikTok Shop managed-service offering. Operate as a player-coach by making strategic decisions, taking ownership of outcomes, delegating when specialist support is more efficient, and executing directly when necessary. Requirements 3+ years of experience in e-commerce strategy, channel operations, growth strategy, or a closely related field. Direct, hands-on experience with TikTok Shop, social commerce, or creator-led marketing . Demonstrated ability to audit product catalogs and make go/no-go decisions based on profitability and channel-fit criteria. Experience with product listing optimization, SEO and keyword strategy, merchandising, or pricing analysis. Strong financial and analytical skills, including comfort working with margins, commission structures, contribution margin, ROAS, and other commercial metrics. At least 2 years of client-facing experience , preferably supporting or managing small and medium-sized consumer brands. Fluent written and spoken English with strong presentation, communication, and relationship-building skills. Ability to make data-driven decisions while operating effectively in a fast-paced and continuously evolving environment. Strong organizational skills and the ability to manage multiple accounts, priorities, and deadlines simultaneously. Background in affiliate marketing or creator economics is preferred. Experience with other marketplaces or commerce channels such as Amazon, Shopify, Walmart, or Target is a plus. Familiarity with advertising platforms such as TikTok Ads Manager, Amazon Advertising, Google Ads, or Meta is advantageous. Experience with consumer brands, CPG, beauty, or direct-to-consumer products is a plus. Exposure to SQL, data analytics tools, or business intelligence platforms is helpful. Intellectual curiosity, an experimental mindset, and a strong desire to learn and adapt to changes in social commerce. Previous experience in a startup or other fast-paced environment is beneficial. Benefits Healthcare: Comprehensive insurance coverage. Retirement: 401(k) plan with employer match. Paid time off: 24 vacation days and 7 sick days. Company holidays: 12 paid company holidays. Summer flexibility: Summer Fridays. Remote work: Fully remote opportunity based in the United States. Technology: Company laptop and additional technology accessories provided. Professional exposure: Opportunity to work across e-commerce strategy, social commerce, creator marketing, analytics, and client growth. Career development: Hands-on experience in one of the fastest-evolving areas of digital commerce, with opportunities to expand skills beyond the core role.

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