Kwalee Careers Opportunities

Description

About The Role

Level Up Your Career!

At Kwalee, you’ll join a gaming powerhouse that boasts a mobile empire with 1.5 billion+ downloads alongside a thriving PC & Console division that has achieved numerous global chart-topping releases across Steam, Consoles, and Amazon, driving millions of Wishlists. Most recently publishing breakout hits such as The Precinct and Town to City. It’s a unique chance to bring your expertise to a global studio that dominates both the mobile, and the indie PC and Console space.

At Kwalee, as well as a competitive salary we also offer; Private Medical Insurance, door-to-door transport scheme, free food & drinks, free game codes & merch, LinkedIn Learning, 20 annual leave days + bank holidays, and 1 day extra day for each year of service capped at 5.

Join the team!

Kwalee's Mobile Product Marketing team are looking for a talent ASO Specialist for App Stores & Social Media to boost our organic installs.

The ASO Specialist will work on the organic presence of our games, whilst owning and executing ASO strategies across Google Play and App Store for all active titles.

This role is based in our Bangalore studio working onsite 5 days per week, where our daily in-office collaboration fuels creativity and innovation.

Store Setup & Release Operations

• Create and maintain store listings on Google Play and App Store Connect — title, subtitle, descriptions, screenshots.

• Set up and configure IAPs including localised descriptions and international pricing,

• Configure in-game achievements across platforms based on design requirements,

• Handle app rejections — liaise with Apple/Google, coordinate with devs to resolve blockers.

• Manage submission checklists from project start to launch, tracking build readiness and timelines.

• Coordinate store updates including "What's New" release notes per version.

• Assist in securing platform feature spots and managing promotional placements.

App Store Optimisation (Aso)

• Own and execute ASO strategy across Google Play and App Store for all active titles.

• Optimise titles, subtitles, descriptions, keywords, and creative assets to maximise visibility and conversion.

• Monitor and report on category rankings, CVR, and keyword performance.

• Research and utilise the best tools and AI solutions available in order to maximise success.

Store Management & Communication

• Act as the main point of contact with Google Play and App Store Account Managers.

• Manage feature submissions, promotional opportunities, and store events in alignment with product and UA timelines.

• Maintain strong relationships with platform partners to stay ahead of store trends and best practices.

A/B Testing & Optimisation

• Plan and execute A/B tests for icons, screenshots, and videos to improve store conversion rates.

• Evaluate test results, share insights with stakeholders, and recommend data-driven improvements.

Organic Performance Analysis

• Track and analyse organic traffic, conversion rates, and trend movements across stores.

• Identify growth opportunities and deliver regular performance reports to the Growth team.

• Benchmark performance against competitors and market standards.

Social Media & Community Growth

• Manage and grow the social media presence of the games across key platforms.

• Coordinate with the Illustrator and Creative teams to produce engaging and consistent content.

• Support community engagement strategies that enhance brand awareness and retention.

Cross Team Collaboration

• Work closely with the UA team to align organic and paid growth efforts across the funnel.

• Collaborate with Illustrators and Product teams to ensure brand and creative consistency.

• Provide feedback on store assets and campaign creatives based on performance data.

Competitor & Market Monitoring

• Conduct regular analysis of competitor store pages, creative trends, and keyword movements.

• Share actionable insights to maintain a competitive edge in visibility and conversion.

Qualifications And Requirements

• Experience in a similar role within the Mobile Games industry.

• Experience in Using AppTweak and or AppFollows.

• Ability to write SQL to analyse data.

• Good Understanding of Statistics and Confidence Intervals.

• Able to be based in our Bangalore studio 5 days per week.

Additional information

Why Kwalee? Generous Holiday: Start with 20 days of annual leave, plus bank holidays. You'll also earn an extra day for every year of service, up to 5 years! Flexible Working: We offer core hours that allow you to work flexibly around your life, and a bank of 'Work From Home' days to use when you need them. Health Cover: Private Medical Insurance covering you and your family Free Food & Drink: Fuel your day with unlimited free snacks and drinks. Gaming Goodies: Receive Steam codes for all our game releases! Transport: Save on your commute with our budget-friendly, door-to-door transport facility. Office Location: Work from our Bangalore office immersing yourself in the dynamic heart of India's Silicon Valley, where explosive career opportunities seamlessly blend with a vibrant, cosmopolitan lifestyle and fantastic year-round weather. Professional Development: Take advantage of our corporate LinkedIn Learning subscription to enhance your skill set Merch & Events: Get exclusive Kwalee merch, enjoy fun seasonal events, and stay informed with regular town halls. Our Commitment to Diversity & Inclusion At Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive. Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We recognise the importance of self-development, career progression, and well-being in retaining our talented team. At Kwalee, we celebrate individuality and encourage everyone to bring their authentic selves to work.

Requirements and qualifications

• Experience in a similar role within the Mobile Games industry.

• Experience in Using AppTweak and or AppFollows.

• Ability to write SQL to analyse data.

• Good Understanding of Statistics and Confidence Intervals.

• Able to be based in our Bangalore studio 5 days per week.

• Experience in a similar role within the Mobile Games industry.

• Experience in Using AppTweak and or AppFollows.

• Ability to write SQL to analyse data.

• Good Understanding of Statistics and Confidence Intervals.

• Able to be based in our Bangalore studio 5 days per week.