Campaign Manager

Join our India Tech Hub – Be among the first hires!

Kobie, a 35-year veteran of the loyalty industry, a multi-year Forrester Leader, and USA Top Workplace is expanding its global footprint by establishing a Tech Hub in India. Kobie partners with global brands to build deep connections with their customers through personalized, data-driven loyalty experiences and has a mission of growing enterprise value through loyalty. The Tech Hub will serve as a Global Capabilities Center for a broad range of technology roles, and this is your chance to play a pivotal role in shaping our presence in India. Join us as we continue to lead in loyalty, delivering innovative customer experiences for some of the world’s most recognized brands while working alongside some of the best and brightest in loyalty.

As a Campaign Manager, you own the end-to-end lifecycle of your assigned campaigns — from intake through post-launch. You’re the day-to-day owner accountable for accurate, on-time delivery and clear client communication. Gather and document client campaign requirements, questioning and challenging as appropriate to ensure exact requirements are understood before build begins Validate campaign briefs for completeness — confirming audience, content, offer, and timeline requirements are fully defined before work is handed to Development Initiate and lead kick-off meetings with internal teams and external partners, documenting agreed-upon outputs and action items Own the marketing calendar for assigned clients — tracking milestones, flagging risks, and ensuring plans stay current throughout the campaign lifecycle Serve as the primary point of contact for client communications related to campaign status, delivery, and escalations Responsible for day-to-day operational processes including campaign set-up, trafficking, troubleshooting, QA coordination, and campaign optimization Manage, create, and coordinate campaign deployment including subscriber data, audience segmentation, email scheduling, and sending on behalf of Kobie’s loyalty clients Submit and track campaigns in Workfront/Jira; maintain documentation standards across all assigned work Support A/B and multivariate (MVT) test planning by ensuring test structures are defined, documented, and executable Identify process inefficiencies and ways to improve operational workflow Develop robust campaign and process documentation, including client-specific work instructions Escalate risks, blockers, and quality concerns proactively to avoid missed SLAs At the end of the first year, success means: campaigns execute accurately and on schedule, the marketing calendar is maintained without prompting, and client communication is proactive and reliable

Required Knowledge, Skills, and Experience: Bachelor’s degree required 2+ years of experience in a campaign management, account management, or project management role Knowledge of email marketing best practices, specifically Salesforce Marketing Cloud (formerly ExactTarget) required Experience with a new client implementation Strong knowledge of Microsoft Office Ability to organize and prioritize multiple projects and client deadlines with minimal oversight Strong written, verbal communication, and problem-solving skills with an impeccable eye for detail Ability to work directly in a client-facing role Agency experience or corporate in-house agency experience Additional Skills That Will Help You Stand Out: Experience in SendGrid, Mailchimp, Alterian, Salesforce, Braze, Iterable, or other ESPs Six Sigma, Lean, or other process framework Experience working in workflow management tools such as Workfront or Jira Knowledge of email template development and journey orchestration fundamentals preferred Knowledge of SQL fundamentals or other database technologies preferred HOW YOUR SUCCESS WILL BE MEASURED Understanding of the client’s operations Documentation of processes and procedures Oversight of marketing operations end-to-end

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