Experimentation Manager, Marketing

Full Job Description

Partner with business stakeholders to translate goals, customer needs, and performance gaps into a focused growth and experimentation backlog. Develop clear hypotheses, test plans, success measures, and business rationale for prioritized experiments. Coordinate with UX, Analytics, Development, Product Marketing, and Site Management partners to launch high-quality tests and journey improvements. Use analytics, customer research, behavioral insights, telemetry, and experiment results to evaluate performance and identify actionable opportunities. Analyze results and communicate concise recommendations, implications, and next steps to business and cross-functional stakeholders. Document and share learnings, contribute to experimentation governance, and reuse proven practices across relevant Commercial Cloud journeys. Manage day-to-day execution with agency or vendor partners as needed, escalating risks and trade-offs while keeping work aligned to business priorities. Embody our Culture and Values Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years experience in experimentation, analytics, digital marketing, product management, web strategy, growth strategy, or a related field Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ yearsin experimentation, analytics, digital marketing, product management, web strategy, growth strategy, or a related field OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years in experimentation, analytics, digital marketing, product management, web strategy, growth strategy, or a related field OR equivalent experience. Experience developing hypotheses and designing, launching, or evaluating A/B tests. 5+ years of experience in experimentation, analytics, digital marketing, product management, web strategy, growth strategy, or a related field. Experience optimizing customer journeys, digital products, or commercial web experiences. Experience with experimentation platforms, web analytics, customer insights, conversion optimization, or personalization. Experience supporting AI, cloud, business applications, or another complex technology business. Experience working across a large, matrixed organization and coordinating with agencies, vendors, or distributed teams.