Marketing Manager:in (m/w/d) – Digital Communication & Content

Intro

Duotone stands for innovation, performance and quality in Kiteboarding. As part of our team, you will work with some of the best athletes in the industry, international teams and a passionate community. You will help bring our products, innovations and brand stories to life for a global watersports community.

We’re looking for you! You are passionate about Kiteboarding, digital communication and modern storytelling. You spot relevant trends, understand the needs of our community and know how to create content that works for different channels and target audiences. For our Duotone Kiteboarding Marketing Team, we are looking for a Marketing Manager – Digital Communication & Content. In this role, you will connect product innovations, athletes, content creators and international markets to create consistent and impactful digital brand communication.

Your Role As Marketing Manager Digital Communication & Content, you will further develop our digital communication across channels. You will ensure that products, campaigns and brand topics are presented effectively across all relevant touchpoints, combining creative storytelling with data-driven marketing. Working closely with internal teams, athletes, content creators and our Duotone Pro Centers, you will implement communication initiatives and continuously develop our content and social media activities.

Your Mission

• Further develop our communication and social media strategy for Duotone Kiteboarding

• Develop cross-channel communication plans around product launches, campaigns and seasonal priorities

• Ensure consistent brand communication across our website, social media, CRM and other digital touchpoints

• Manage our website in Storyblok, including maintaining, structuring and publishing global and local content

• Plan, create and publish content across Instagram, Facebook, TikTok and YouTube

• Create original content, including Reels, Stories, short-form videos and community content

• Collaborate with international athletes, team riders and content creators Identify new platform and content opportunities and further develop our presence across relevant social media channels

• Develop, implement and optimize CRM marketing campaigns, customer journeys and marketing automations in Klaviyo

• Plan and execute paid social campaigns together with the Performance Marketing Team

• Support communication around Duotone Apparel and the Duotone Academy App

• Support our Duotone Pro Centers worldwide with local marketing materials and onboarding initiatives

• Manage and engage our community across channels

• Analyze relevant KPIs and translate insights into optimization measures

Qualifications And Requirements

First things first:

• You follow developments in Kiteboarding and understand the topics that matter to our community. You combine a strong understanding of the industry with a feel for digital communication.
• You think in stories, audiences and channels. You understand how to turn product innovations, athletes and community topics into relevant and engaging communication.
• You know that great content works differently on Instagram than it does on TikTok, YouTube or a website.
• And you don’t just develop content concepts. When needed, you also bring them to life yourself, from social assets to short-form video content.
• You work independently, contribute new ideas and proactively drive projects forward.

In addition, you bring:

• A degree or professional qualification in marketing, communications, media or a comparable field

• At least three years of experience in digital marketing and/or social media

• A strong understanding of platforms, algorithms, trends and content mechanics

• Experience with Meta Business Suite, YouTube Studio, CMS platforms such as Storyblok, and CRM marketing tools such as Klaviyo

• A strong sense of visual storytelling, branding and digital communication

• An analytical mindset and confidence working with relevant marketing KPIs

• Very good German and English skills (a 3rd language is a benefit)

Desirable

You live and breathe our sport(s)

Why Us?

• International product launches, shoots and events give you the opportunity to experience our products and athletes beyond the office

• Hybrid model: 3 days per week in our office in Oberhaching (Munich), with flexibility for the remaining days

• Spot Office: Work remotely for up to 2 weeks per year, for example from an international kite spot

• A motivated, sports-driven team with flat hierarchies

• Plenty of room for your own ideas and creative execution

• Access to employee discounts and a budget for Duotone gear

• 30 days of annual leave and access to the Boards & More Sports Platform

First things first:

• You follow developments in Kiteboarding and understand the topics that matter to our community. You combine a strong understanding of the industry with a feel for digital communication.
• You think in stories, audiences and channels. You understand how to turn product innovations, athletes and community topics into relevant and engaging communication.
• You know that great content works differently on Instagram than it does on TikTok, YouTube or a website.
• And you don’t just develop content concepts. When needed, you also bring them to life yourself, from social assets to short-form video content.
• You work independently, contribute new ideas and proactively drive projects forward.

In addition, you bring:

• A degree or professional qualification in marketing, communications, media or a comparable field

• At least three years of experience in digital marketing and/or social media

• A strong understanding of platforms, algorithms, trends and content mechanics

• Experience with Meta Business Suite, YouTube Studio, CMS platforms such as Storyblok, and CRM marketing tools such as Klaviyo

• A strong sense of visual storytelling, branding and digital communication

• An analytical mindset and confidence working with relevant marketing KPIs

• Very good German and English skills (a 3rd language is a benefit)